Filed Under: Packaging Design, Reference Library
By: Rebecca Berrington
Date: 12/14/23

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Article name: Let’s unpack all the packaging inspo I’ve been pinning

While the real magic unfolds on my Pinterest, I've gathered a few of my top picks from my packaging board to share with you here. These aren’t just your ordinary product wrappings; they're a unique blend of art, storytelling, and design ingenuity, showcasing how packaging can transcend its traditional role. A subtle yet powerful communicator, and often, a key factor in our buying choices. The packages I've carefully selected and pinned are more than mere containers; they embody narratives, evoke emotions, and are a canvas for creativity and design innovation.

 

 

 

 

Rationale


Fig 01. Unexpected & unconventional handles
Fig 02. Hand drawn copy that gives a welcoming feel
Fig 03. Text-heavy yet minimal
Fig 04. Protective packaging as primary packaging
Fig 05. Exploring silhouettes through dielines
Fig 06. Neon pops of color in moderation
Fig 07. Packaging that serves as a brand story
Fig 08. Archival boxes as a form of brand identity
Fig 09. Merging industry unspecific substrates

 

 

 

 

Fig 01. Berry Bee

 

 

Fig 02. Miels d'Anicet

 

 

Fig 03. Yo Hair

 

 

Fig 04. Original Upload by Clint Soren

 

 

Fig 05. Heiwa Paper Co. Ltd

 

 

Fig 06. Soft Services

 

 

Fig 07. Life Goes On

 

 

Fig 08. Archival Research, Source Unknown

  

 

Fig 09. Les Vides Anges

 

 

 

 

 

 

Thanks for reading
© Copyright Rebecca Berrington

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